Business Pulse Preview — 3 directions

The section that appears below the KPI accordion in Settings → Profile & Goals. All numbers derived from Dawn's default targets.

Option A — Logic Cascade Recommended
Your targets are connected — here's how
$
Monthly revenue goal
$3,000
your target
÷ $85 AOV = ~35 orders/mo needed
📦
Orders per month required
~35 orders
$3,000 ÷ $85
at 25% repeat rate → ~26 must be new buyers
👤
New customers needed
~26/mo
35 × 75%
your target is 20 — 6 short of what revenue requires

Tension detected: Your $3,000 revenue goal requires ~26 new customers/mo at your AOV and repeat rate. Your customer acquisition target is 20. Consider raising the new customer target, raising AOV, or lowering the revenue goal.

if 5% of IG followers convert to buyers → need +520 followers/mo
📱
Follower growth implied
~520/mo
26 ÷ 5%
your target: 100
Build note: Conversion rate (followers → buyers) requires Instagram Insights API or manual input. Show as editable assumption. Red = tension, green = aligned.
Option B — Gap Bars
Current vs. your goals
Revenue
Monthly revenue $1,840 → $3,000
61% of goal · $1,160 gap
Average order value $72 → $85
85% of target · on track
Audience
Instagram followers 1,240 → 5,000
25% of 12-mo goal · 3,760 to go
TikTok followers 0 → 2,500
Not started · account created, store setup needed
Operations
On-time fulfillment 89% → 95%
6 point gap · 3 late orders this month
Repeat purchase rate 18% → 25%
72% of target · post-sale loop not active yet
On track (≥80%)
Progressing
Needs attention
Build note: Revenue + AOV + fulfillment pull live from Shopify. Follower counts need IG API (O5 values). Repeat rate = Shopify customer cohort query. Current values are faked in mockup.
Option C — Quarterly Narrative
If you hit these goals, here's your quarter
$9,000
quarterly revenue if targets are hit
~105
orders in the quarter
60
new customers needed
+300
new followers (3× monthly)
~26
repeat buyers expected
At 3 posts/week you'll publish 36 pieces of content this quarter. If even 1 in 50 new followers converts to a buyer — and post-sale outreach is running — you can close the gap between your 20-customer target and the 26 your revenue goal actually requires.
Monthly revenue arc to $3,000 goal
Apr
May
Jun
Jul
Aug
Goal
Key milestones to hit the number
Launch post-sale email → +7% repeat rate
TikTok store setup → unlocks new channel
Raise AOV $13 → eliminates new customer gap
36 posts this quarter → consistent follower growth
Build note: Ramp curve is illustrative — real version could use last 6 months of Shopify revenue to project. Milestones are derived from tension detection (same logic as Option A). Dawn-voice copy is static in v1, AI-generated in v2.